Fair Housing Factoids and Word Search
Dear Fair Housing Lady:I have been attending your classes and reading your articles for what seems like years now. Do you ever get bored keeping up with all of the Fair Housing issues for our...
View Article‘Tis Better (for your health) to Give than Receive
The giving season is upon us! This is a time when volunteering is at an all time high. Strangers come together to participate in the selfless act of volunteering, freely giving their time, money and...
View ArticleGain Exposure with Online Video
Today, more than ever, delivering video as part of the consumer’s online experience is a must. With 175 million people in the U.S. watching video online*, NOT including video of your community is a...
View ArticleLocation, Location, Location
For some people, where an apartment is located can make all the difference. Local amenities, proximity to schools, restaurants — even highways, can be deciding factors when choosing where to live....
View ArticleDear Fair Housing Lady – Children welcome?
Dear Fair Housing Lady, We love kids at our apartment community and we have great amenities for them – a kiddie pool, a playground and special activities for the younger set. Heck, we would welcome...
View ArticleThe Power of Text
With 82% of American adults owning a cell or smartphone, and 72% sending text messages1, it just makes sense to use the power of text to communicate with your residents and prospects. Short codes,...
View ArticleConnect. Converse. Convert.
There are more ways to search for an apartment than ever before. Social media has completely transformed the landscape, with consumers actively pursuing the opinion of others before making a buying...
View ArticleDear Fair Housing Lady: Cooking Odors?
Dear Fair Housing Lady: While we welcome folks from all over the world to be residents at our community, what can we do when some of them cook with curry (or other things that I don’t even want to...
View ArticleDon’t be afraid of “Comments”
In the age of social media, we now have exciting new ways to exchange information. We understand text messages and wall posts, but what about “Comments?” Comments are good! You just need to know how to...
View ArticleUpdate to the “Available Apartments” Link
A key component and value of the Marketplace Expert package is the automatic inclusion of a link within your Facebook page showing your listings on a “My Listings”, or “Available Apartments” link....
View ArticleStart a Conversation!
With leasing season heating up and potential residents looking for their perfect apartment, countless questions regarding apartment communities are sure to arise. Make sure that your community is being...
View ArticlePeak leasing season is just around the corner. Is your community ready?
It’s in the air. You can just feel it. Spirits are lifting. And after the dreary days of winter, lackluster foot traffic, and the bad economy, everyone’s ready for change! As we know, the apartment...
View ArticleDear Fair Housing Lady – Maintenance Requests
I am a Maintenance Supervisor and recently I had a discussion with a colleague at another property. He got in trouble when he told a resident that there were several work orders in front of hers and...
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3 Keys to Engaging your Followers
Content really is King! You can have all the Facebook “Likes” in the world but without engaging content, your Facebook page is about as useful as a 3:00 a.m. infomercial. We know Facebook isn’t a tool...
View ArticleNeed to Build Credit? Pay Your Rent on Time!
Building credit can be difficult without a credit history. In the past, if a consumer did not have any credit history, it was even harder for a lender to extend them credit. However, with the recent...
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